A new identity for  raw materials and products  socially equitable in agribusiness

A new identity for  raw materials and products  socially equitable in agribusiness

The 10+EQUO® brand is distinguished by the identification and enhancement of products and food raw materials from balanced supply chains, which follow a path from production to consumption that respects the interests of all parties involved. It was created with the aim of encouraging the adoption of an alternative approach to the traditional commercial model, focusing on concepts such as equity, social justice, sustainable development, respect for people and the environment, and consumer education and awareness. A further aim is to ensure fair remuneration for producers, growers and breeders, promoting the visibility of their products and supporting them in their business relationships with processors and consumers.

Fair products and raw materials

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INTUITIVE

Simple and intuitive, the brand is based on instinct and natural sensibility, arousing immediate emotions. Easy to remember, it clearly conveys its distinctive values in the industry, standing out uniquely.

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EFFECTIVE

Communicates trust, has a strong visual impact, is easily memorized, adapts to different contexts, and creates an emotional connection, driving customer success and loyalty over time.

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FAST

The brand is synonymous with speed and efficiency. It is distinguished by its readiness to meet customers’ needs, offering timely services and quick delivery. With streamlined processes and immediate responses, it is positioned as an industry leader in speed of action and service.

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ETHICS

The brand is driven by ethics: it favors quality at the right price rather than pursuing development and production policies based solely on economic interests. This ethical approach is applied throughout the entire supply chain, from production to consumption.

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SOLIDALE

The 10+EQUO® label promotes solidarity through balanced supply chains, guaranteeing a path from production to consumption that respects the interests of all those involved. It enhances fairness, social justice and sustainable development by fairly remunerating producers and growers, supporting them in trade relations and raising consumer awareness.

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TRANSPARENT

The brand stands out for its clarity and honesty in business practices. It communicates openly about its production processes, ingredients and supply chain. It conveys trust and reliability to consumers, offering detailed and accessible information to encourage informed and responsible choice.

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UNIQUE

The unique brand stands out for its originality and distinctive identity, conveying values that are authentic and unique in its sector. With a memorable design and a clear message, it captures attention and sets the benchmark, offering an unparalleled experience and leaving an indelible impression in the minds of consumers.

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FUNCTIONAL

A further aim is to ensure fair remuneration for producers, growers and breeders, promoting the visibility of their products and supporting them in their commercial relations with processors and consumers.

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DYNAMIC

The brand constantly adapts and evolves, reflecting market trends and consumer needs. It is characterised by innovation, flexibility and creativity, communicating in an incisive and engaging way to stay ahead of the times and stand out in its field.

” Let food be your medicine and medicine be your food 

IPPOCRATE